How to setup Facebook Pixel for Shopify Store

What is Facebook Pixel ?

Facebook Pixel is a audience tracking code that you can add your store’s theme. It is a piece of javascript code similar to Google Analytics code.

How Facebook Pixel works ?

Facebook Pixel matches your site visitors to their Facebook profile. Whenever a person opens up facebook.com on browser,  Facebook inserts a cookie in their browser. This cookie is used to track users session. This cookie is what helps users remain logged in, even when they open facebook in another tab.

Now if you have install Facebook Pixel on your store’s site, the pixel code will notify facebook.com about your site’s visitor. This is again done based on Facebook cookie and Pixel code. Once Facebook Pixel is installed on your site, Facebook knows who your site vistor is.

What can FB Pixel do for your store ?

There are two things you can do after installing Facebook Pixel

  • Track users between devices. You can track how customers switch between devices before they convert.
  • Re-target Facebook users based on whether they visited your site or not.

How Facebook Pixel is different from Google Analytics ?

Google Analytics code allows you to capture how many site visitors you had. It also give details about the visitors; devices useds for browsing; user’s geographical location; time of day etc. Google Analytics has been a standard tool for tracking website visitors for a long time. It is also useful if you want to use Google Adwords for do online advertising on Google and its Partner owned online properties.

Facebook Pixel is more focused in terms of its reach. It can identify users who visited your store by their Facebook profile. That means Facebook knows your customers age, location, sex, income, buying power, their friends, their interests, their job title and much more. Facebook has more insights into your customers,  that Google can never have.

How to add Facebook Pixel in your Shopify store

First you need to generate a Facebook Pixel. Go to Facebook Ad Manager. In Ad Manger, click on Ads Manager link -> Assets -> Pixel.

Facebook_Ads_Manager

If you have not created Pixel earlier, you will be prompted to create one.

Create_facebook_pixel

Name_your_facebook_pixel

 

Once created, you can get the Pixel Code by again going to Pixel page  Ads Manager link -> Assets -> Pixel.

Pixel code can be found on right hand column.

Screen Shot 2016-06-15 at 11.32.03 PM

To add Pixel to your Shopify store, click on Settings -> Online Store.

click-Settings-Online-Store

You will see field for Facebook Pixel. Add you Pixel code there and click save.

FB_Pixel_on_Shopify

Shopify will take care of installing Facebook Pixel on all your site pages.

Conclusion

Facebook Pixel is a powerful tool to conversion tracking. It is much more powerful when compared to Google Analytics, because of rich customer insight. Shopify makes it very easy to add Facebook Pixel on your store’s website. In future, I will be writing articles explaining how can you use Facebook Standard and Custom conversion codes for your store.

Till then “Sell More” 🙂 .

How to use Contact Forms for E-Commerce

Forms are wonderful ways to increase customer engagement for e-commerce sites. Following are the few ways you can use custom forms in your website.

Collect site user demographic

You can use a custom form to collect information from your stores users. You can create form to collect their age, gender, how they came to your site, what are they looking for. Collecting information like this will help you in optimizing your store’s design and items that you need to sell.

Contact us form

By having a contact us form on the store’s site, you allow store’s visitors to ask questions. They can query about items they are looking for, or can ask for the availabilty for items in stock, how much shipping cost etc. These kind of forms increases customer loyalty and engagement.

Customer Service

This is similar contact us form, but more geared towards your customers. They can query about their shipment, taxes, defect in item on arrival. This form can be run parallel to your support phone number and email address.

These are few ways you can use custom forms on your e-commerce site. Suggest more uses of forms in comment below.