How to setup Google Merchant Account for Shopify

What is Google Merchant Center?

Before I answer the question “What is Google Merchant Center”, you need to understand what is Google Shopping. Google Shopping is a Google Service, which lists products from different online stores and compares prices between them.

Google Shopping integrates with Google Search. For example, whenever somebody searches for “Nike shoes”, Google will show the products listed on Google Shopping on the right-hand site as sponsored products.

google-search-result

When a user clicks on the link to see more options, he/she will be taken to the Google Shopping page. In Google Shopping page, a user can see a much bigger listing of products related to his query.

 

google-shopping-all-products

 

Users can also directly visit the Google Shopping page by opening following link in browser https://www.google.com/shopping.

Google Merchant Center allows you to upload your Shopify Product Listing to Google Shopping.

 

Why do you need Google Merchant ?

Following are the list of reasons for uploading your product listing to Google Merchant.

  • To make your products visible whenever somebody is searching for them on Google.
  • Create Google Shopping Campaign to curate the list of products you want your customers to see. More Details.
  • Setup Direct Remarketing Ads to lure customers to buy products they have already seen on your site.
  • Show availability for products in your local store, based on the whether the customer is near your store or not. More Details.

How to setup Google Merchant for Shopify

Create Google Merchant Center Account, go to https://www.google.com/retail/merchant-center .

Click on “Sign up” button

google-merchant-signups

 

You will be asked to fill up few details to get started.

google-merchant-registration

Accept terms and conditions

google-merchant-accept-condition

Final step would be Website Verification step

google-merchant-claim-verification

Click on the “Alternate methods” at the bottom and then click on “HTML tag” radio button

google-merchant-html-tag-copy

Copy the HTML tag from the text box and go to your Shopify Account’s Admin page. On the left-hand site navigation click on Online Store -> Themes. Click on “***” icon on the right-hand side. To edit theme, click on “Edit HTML/CSS”.

shopify-edit-theme

 

Open theme.liquid by clicking on Layout -> theme.liquid .

shopify-edit-liquid

Scroll down theme.liquid and find </head>. Add the HTML meta tag that you copied from Google Merchant Setup page.

shopify-add-meta-tag

Click save and go back to Google Merchant Center. On the verify claim page, click on “Verify & Claim” button.

merchant-verfiy-website

If you have followed mentioned steps, then you should get claim confirmation page.

google-merchant-claim-confirmed

Click Finish and you will be redirected to Google Merchant Center Dashboard.

google-merchant-dashbroad

Steps to upload Shopify product listing to Google Merchant Account

1. Install Google Shopping App from Shopify App Store.
google-shopping-install1

google-shopping-install2

 

2. Login into your Google Account. After that you will be shown a page to enter Google Merchant Center Account Number.

google-shopping-enter-id-page

Go back to your Google Merchant Center, and copy the Account Number from top left hand side of the screen.

google-merchant-copy-id

Enter this number into the Google Shopping screen setup and click .

 

3. After that you will be shown a Claim Domain screen. Since we have already claimed our site, we don’t need to do anything. Click the “Test your domain” blue button at the bottom to claim your site.

 

4. Once the verification is done, next step would be to set shipping rates. Go to your Google Merchant Dashboard, on the left hand column click on Settings -> Shipping. You should see a page something similar

google-merchant-configure-shipping

Click on the red “Shipping Method” button and fill out the shipping method field, and click save.

google-merchant-configure-shipping2

Go back to your Shopify Admin page, and click “Test Shipping rate” button.

5. Next step would be to choose a collection you want to publish. For this post, I am using all the products in FieryBox store. Click on “Publish products” link.

google-shopping-publish-products

6. If your products have all the detail as required by Google Merchant Center, then you don’t need this step. But if your product misses some detail then you will get an error page as shown below. If you are getting a page similar to this, then you need to resolve the reported errors.

google-shopping-upload-errors

To resolve the error click on a product that is giving the error. You should see something like this.

google-shopping-fill-product-fields

To resolve the error, fill the the following fields in the Product page

  • Google Product Category
  • MPN
  • Gender
  • Age Group
  • Color Variant (At the bottom of the page you can find varient information)

After updating the information, click “Save & Publish button”.  You should see a success message.

google-shopping-product-upload-success

Head back to Google Merchant Center, and go to Products. You should see your products listed on right-hand side

google-merchant-product-listing

 

Conclusion

In this article, I gave the overview of Google Merchant Center and how you can upload your Product listing to it. After uploading products to Google Merchant Center, you can take advantage of Google Shopping Product Listing, Google Product Ads, Google Local Ads.

In future posts I will go deep into Google Merchant Center, and cool things you can do after uploading your Product Listing. Till then “Sell More”.

How to setup Facebook Pixel for Shopify Store

What is Facebook Pixel ?

Facebook Pixel is a audience tracking code that you can add your store’s theme. It is a piece of javascript code similar to Google Analytics code.

How Facebook Pixel works ?

Facebook Pixel matches your site visitors to their Facebook profile. Whenever a person opens up facebook.com on browser,  Facebook inserts a cookie in their browser. This cookie is used to track users session. This cookie is what helps users remain logged in, even when they open facebook in another tab.

Now if you have install Facebook Pixel on your store’s site, the pixel code will notify facebook.com about your site’s visitor. This is again done based on Facebook cookie and Pixel code. Once Facebook Pixel is installed on your site, Facebook knows who your site vistor is.

What can FB Pixel do for your store ?

There are two things you can do after installing Facebook Pixel

  • Track users between devices. You can track how customers switch between devices before they convert.
  • Re-target Facebook users based on whether they visited your site or not.

How Facebook Pixel is different from Google Analytics ?

Google Analytics code allows you to capture how many site visitors you had. It also give details about the visitors; devices useds for browsing; user’s geographical location; time of day etc. Google Analytics has been a standard tool for tracking website visitors for a long time. It is also useful if you want to use Google Adwords for do online advertising on Google and its Partner owned online properties.

Facebook Pixel is more focused in terms of its reach. It can identify users who visited your store by their Facebook profile. That means Facebook knows your customers age, location, sex, income, buying power, their friends, their interests, their job title and much more. Facebook has more insights into your customers,  that Google can never have.

How to add Facebook Pixel in your Shopify store

First you need to generate a Facebook Pixel. Go to Facebook Ad Manager. In Ad Manger, click on Ads Manager link -> Assets -> Pixel.

Facebook_Ads_Manager

If you have not created Pixel earlier, you will be prompted to create one.

Create_facebook_pixel

Name_your_facebook_pixel

 

Once created, you can get the Pixel Code by again going to Pixel page  Ads Manager link -> Assets -> Pixel.

Pixel code can be found on right hand column.

Screen Shot 2016-06-15 at 11.32.03 PM

To add Pixel to your Shopify store, click on Settings -> Online Store.

click-Settings-Online-Store

You will see field for Facebook Pixel. Add you Pixel code there and click save.

FB_Pixel_on_Shopify

Shopify will take care of installing Facebook Pixel on all your site pages.

Conclusion

Facebook Pixel is a powerful tool to conversion tracking. It is much more powerful when compared to Google Analytics, because of rich customer insight. Shopify makes it very easy to add Facebook Pixel on your store’s website. In future, I will be writing articles explaining how can you use Facebook Standard and Custom conversion codes for your store.

Till then “Sell More” 🙂 .

How to use Contact Forms for E-Commerce

Forms are wonderful ways to increase customer engagement for e-commerce sites. Following are the few ways you can use custom forms in your website.

Collect site user demographic

You can use a custom form to collect information from your stores users. You can create form to collect their age, gender, how they came to your site, what are they looking for. Collecting information like this will help you in optimizing your store’s design and items that you need to sell.

Contact us form

By having a contact us form on the store’s site, you allow store’s visitors to ask questions. They can query about items they are looking for, or can ask for the availabilty for items in stock, how much shipping cost etc. These kind of forms increases customer loyalty and engagement.

Customer Service

This is similar contact us form, but more geared towards your customers. They can query about their shipment, taxes, defect in item on arrival. This form can be run parallel to your support phone number and email address.

These are few ways you can use custom forms on your e-commerce site. Suggest more uses of forms in comment below.